Mobile Accessories
Meta Ads · Mobile Accessories · Catalogue
“50 campaigns. One hero product. 7.06X against a 3.52X account average.”
Hero SKU at 7.06X. Split a large accessories catalogue into 50 campaigns so the numbers could rank products. The premium leather case emerged as the hero at 7.06X, inside a 1,469-purchase account averaging 3.52X.
The Problem
The key challenge was product selection. Rather than assuming every accessory would perform the same way, the campaign structure needed enough information to compare products and move attention toward stronger performers.
How We Solved It
ScaleXpertz separated the catalogue into 50 campaigns and used the performance results to rank products. The premium leather case reached 7.06X — roughly twice the 3.52X account average — while other named lines still contributed purchases at 4.62X and 3.85X.
What Made It Work
- 50-Campaign Split
- SKU-Level Comparison
- Hero Product Focus
- Budget by Evidence
Key Results
3.52X
Average ROAS
1,469
Purchases
7.06X
Top Campaign ROAS
₹2.45
Average CPC
₹2.45
Average CPC
Traffic cost, not cost per purchase
4.62X
CPA-Focused Campaign
54 purchases
Mobile Accessories — Product-Level ROAS
Reported ROAS
Let the catalogue rank itself.
Too many SKUs, not enough clarity on what deserves budget? We'll rank the catalogue.→