Festive Women's Wear D2C
Meta Ads · Fashion D2C · Shopify
“$75K in, $244.8K out — six angles, one account, 3.25X ROAS.”
$244.8K Revenue. Tested six buying angles in parallel and shifted budget to the winners. The account recorded 2,448 purchases and $244.8K in tracked revenue from $75K spend, at 3.25X ROAS.
The Problem
The brand was growing and had bundle offers, but it needed to learn quickly which messages converted. Performance can differ between broad audiences, people who already know the brand, offer-led messaging, creator content, new drops and shoppers who leave items in their carts.
How We Solved It
ScaleXpertz ran six approaches in parallel and shifted budget towards the activity that performed best. Cart recovery was the standout: 480 purchases at $16.68 and 6.85X ROAS, versus a $30.77 account-level cost per purchase. Embroidered-edit retargeting delivered 5.24X.
What Made It Work
- Six Parallel Angles
- Cart Recovery
- Creator Try-On
- Budget Reallocation
Key Results
$75K
Ad Spend
$244.8K
Tracked Revenue
3.25X
Reported ROAS
2,448
Purchases
6.85X
Cart Recovery
480 purchases at $16.68 each
5,998
Add-to-carts
Shopping intent in the account
Festive Wear — Spend vs Revenue
Amount (USD thousands)
Test in parallel. Fund the winners.
Sitting on add-to-carts that never become orders? Let's build the recovery layer.→