Contemporary Ethnic Wear
Meta Ads · Fashion · Omnichannel
“987 purchases. $98.7K tracked. Six campaigns in a tight 2.64X–3.21X band.”
987 Purchases. Built an omnichannel fashion account around occasion-led product families. Six campaigns generated 987 purchases and $98.7K in tracked revenue at 2.98X ROAS.
The Problem
The online store had to support a business that already had physical retail and a loyal customer base. Fashion demand is shaped by product type and occasion — a single ad or product line was not expected to carry the entire account.
How We Solved It
ScaleXpertz organised campaigns around occasion-led product families and ran several campaign types side by side. The six campaigns stayed between 2.64X and 3.21X ROAS. The lead broad campaign delivered 241 purchases and $25.8K, about a quarter of the account result, while the rest of the set also contributed.
What Made It Work
- Occasion-Led Collections
- Broad + Retargeting
- Video Campaigns
- Dynamic Formats
Key Results
$98.7K
Tracked Revenue
2.98X
Reported ROAS
987
Purchases
$33.55
Cost per Purchase
$33.55
Cost per Purchase
Account-level efficiency
241
Lead Broad Campaign
$25.8K tracked revenue
Ethnic Wear — Campaign Consistency
Reported ROAS
Volume with consistency.
Need online fashion volume that does not rely on one winning ad? Let's map the collections.→