Heritage Home Décor
Meta Ads · Home Décor · International
“$848 in, $4,918 out — 5.80X ROAS on a global décor account.”
5.80X ROAS. Organised a global craft-led store around separate campaign roles and turned $848 in ad spend into $4,918 in tracked revenue, with 82 purchases.
The Problem
A craft-led home décor brand selling internationally needed a dependable way to turn attention into store orders. The challenge was not simply more traffic — the account needed a structure that could reach new shoppers, reconnect with people who had already shown interest, present the wider collection and test fresh creative without treating every audience as the same.
How We Solved It
ScaleXpertz organised the account around separate campaign roles instead of one broad campaign. Broad prospecting found new buyers (6.10X ROAS), retargeting reconnected with people who had shown intent (6.20X), a collection campaign presented the wider range, and creative testing kept new ideas in circulation — the weakest test campaign still stayed above 4X.
What Made It Work
- Broad Prospecting
- Retargeting
- Collection Visibility
- Creative Testing
Key Results
$848
Ad Spend
$4,918
Tracked Revenue
5.80X
Reported ROAS
$10.34
Cost per Purchase
6.20X
Retargeting ROAS
Strongest named campaign group
610
Add-to-carts
Shopping intent before 82 purchases
Heritage Home Décor — Account Result
Amount (USD)
Structure first. Then scale.
Need a structured account that can turn international attention into orders? Let's review the setup.→