Brand Awareness Test
Meta Ads · Brand Awareness · Ad Recall
“70,800 ad-recall lifts at ₹0.05 — memory before the ask.”
70,800 Ad-Recall Lifts. Ran an upper-funnel campaign optimised for ad recall rather than clicks. The campaign recorded 70,800 ad-recall lifts at ₹0.05 each, from about ₹4,801 in spend.
The Problem
A brand-awareness campaign can be misread if it is judged only by click or purchase metrics. The account needed an objective aligned with helping people remember the brand before asking them to buy.
How We Solved It
ScaleXpertz ran an upper-funnel campaign optimised for ad recall rather than clicks, using short, memorable creative. The documented result is 70,800 ad-recall lifts at about ₹4,801 spend. No purchase or session figures are claimed from this record.
What Made It Work
- Ad-Recall Objective
- Short Memorable Creative
- Upper-Funnel Optimisation
- Honest Measurement
Key Results
70,800
Ad-Recall Lifts
₹0.05
Cost per Lift
₹4,801
Total Spend
33,000
Strong Ad Set
33,000
Strong Ad Set
Lifts at ₹0.05 each
Awareness
Campaign Job
Not judged as a purchase campaign
Awareness — Ad-Recall Lifts
Estimated ad-recall lifts
Be remembered first.
Need people to remember the brand before they buy? We'll measure the memory, not just the click.→