Broader Campaign Set — 90 Days
Meta Ads · Mixed Objectives · 90 Days
“1,183 purchases and 135,049 clicks — discovery funded on purpose.”
1,183 Purchases in 90 Days. Ran purchase campaigns alongside exploratory and profile-visit activity for 90 days. The set generated 1,183 purchases, 135,049 link clicks and 1.90X average ROAS.
The Problem
The account needed room for both conversion activity and exploration. Focusing only on campaigns already producing purchases limits learning; focusing only on traffic does not show whether the account is generating orders.
How We Solved It
ScaleXpertz ran a broader 90-day mix: purchase campaigns alongside wider exploratory activity and profile-visit objectives. Purchase ROAS, link clicks and profile visits were reported as separate result types so the account would not appear to have more sales than were recorded.
What Made It Work
- Purchase Campaigns
- Exploratory Activity
- Profile Visits
- Honest Result Types
Key Results
1,183
Purchases
1.90X
Average ROAS
135,049
Link Clicks
₹2.55
Average CPC
₹0.27
Lowest Profile-Visit Cost
Discovery activity, not a purchase
90 Days
Reporting Window
Purchase + exploratory mix
90-Day Mix — Result Types
Count (separate measures)
Keep testing visible.
Need room to test without confusing clicks for sales? We'll keep the result types honest.→