Multi-Category Catalogue
Meta Ads · Multi-Category Catalogue
“₹1.02 Cr spent. 251 campaigns. 12.54X average ROAS.”
12.54X at ₹1.02 Cr Spend. Built an ad engine that could absorb crore-level spend. Across 251 live campaigns the account recorded ₹1.02 Cr spend, 9,089 purchases and 12.54X average ROAS.
The Problem
At this scale, the challenge is not only finding one successful campaign. It is maintaining enough control to compare different campaign structures, keep a broad catalogue active and preserve efficiency as spend increases.
How We Solved It
ScaleXpertz ran CPA-capped, ABO and CBO structures side by side so the team could compare controls instead of relying on one setup. Strong ROAS appeared in more than one structure, while the 12.54X average covered the full 251-campaign set — not a single winning row.
What Made It Work
- CPA-Capped Campaigns
- ABO Catalogue
- CBO Structures
- Influencer Creative
Key Results
₹1.02 Cr
Total Ad Spend
12.54X
Average ROAS
9,089
Purchases
251
Live Campaigns
16.08X
All Products Campaign
Influencer creative
8M+
Link Clicks
₹1.05 average cost per click
Catalogue — Structure Comparison
Reported ROAS
Scale without the collapse.
Spending at crore scale and watching efficiency slip? Let's put structures side by side.→