Lead Generation via Calls and WhatsApp
Meta Ads · Calls · WhatsApp
“10,000+ calls and conversations from ₹27.2 L — measured by the action, not the click.”
10,000+ Conversations. Ran call and messaging campaigns separately and shifted spend to the more efficient channel. The account generated more than 10,000 calls and conversations from ₹27.2 L in spend.
The Problem
Website visits do not automatically create a sales conversation. Phone calls and messaging conversations are different actions, with different costs and follow-up processes. The account needed separate campaigns and a clear cost-per-result comparison.
How We Solved It
ScaleXpertz ran call campaigns and messaging campaigns separately. Named results total 10,237 actions: 4,116 calls at ₹6.62, 2,494 calls at ₹12.15, and 3,627 conversations at ₹19.72. Spend was shifted toward the lowest-cost channel. Lead quality and closed sales were not in the source record.
What Made It Work
- Call Campaigns
- WhatsApp Messaging
- Cost-per-Result Split
- Budget Shift
Key Results
₹27.2 L
Total Ad Spend
10K+
Calls & Conversations
₹6.62
Lowest Cost per Call
₹1.18
Average CPC
4,116
Best Call Campaign
₹6.62 per call
3,627
Messaging Conversations
₹19.72 each
Lead Gen — Contact Actions
Count
Optimise for the conversation.
Need calls and WhatsApp enquiries — not just website traffic? Let's split the objectives.→